If you have a nonprofit, you’ll naturally want to increase your brand awareness so that you can get more followers, donators and volunteers. That’s what managing a nonprofit is all about. The following list includes six ways to elevate the brand awareness of your nonprofit and make your nonprofit more successful overall.
Make sure that you have social media accounts.
The first thing that you’ll want to do is get on social media with your nonprofit. Facebook and Instagram are great places to start. You can also get accounts on Twitter or Google Plus. Make accounts for your nonprofit using your logo and detailed information about each your goals as a nonprofit. You may want to hire a professional copywriter to create this information.
Update your website or create one if you don’t already have one.
You’ll also want to have a killer website for your nonprofit, and if you have an old website, you’ll want it updated by professional website designers. Again, in order to continually be updating new content, you may want to hire a professional copywriter or advertising professional to create this content for you.
Make sure that you know who your audience is.
One thing that you’ll want to spend time doing is understanding your future and current audience as a nonprofit. Who do you think you should be targeting when you advertise and market? This is an important thing to figure out before creating specific content.
Create a budget.
Brand awareness can be expensive, and creating a website, updating social media, taking marketing polls and surveys and doing other things associated with advertising can be costly. Make sure that you have a budget so that you can stay on track with your funds.
Track your results.
Another thing that you’ll want to do to raise brand awareness is track your results so that you don’t make the same mistake twice. It’s hard enough to guess what potential supporters of your nonprofit will want to read and hear, but if you continually target the wrong audience or focus on the wrong agenda, you’ll get nowhere with your supporters. Make sure that you know who your audience is and check the results that you receive from them as you try different branding tactics.
Contact your audience regularly.
The final step to making sure that your brand is out there is to contact your audience continually. You should get as many e-mail addresses as possible so that you can send regular e-mails to your audience, and again, you should constantly be active on social media so that you stay in the spotlight.
By doing all of these things, you will definitely raise awareness for your nonprofit’s brand.